Affiliate Disclosure
How this site earns revenue, the commercial relationships behind the operators featured, and how affiliate incentives do and do not affect editorial content.
What affiliate marketing is
Affiliate marketing is a commercial arrangement in which a website earns a commission when its readers, having read editorial content on the site, subsequently sign up at a third-party service that has agreed to pay the referral fee. In the gambling context, the third parties are offshore casino operators and the referral event is typically the visitor opening an account and making a first deposit.
How this site earns from affiliate relationships
This site links out to offshore casino operators. Where the outbound link routes through our affiliate tracking, the destination operator credits us with a commission if you open an account and make a first deposit. Commission is paid as a share of net revenue over the first period of your account activity or as a fixed cost-per-acquisition amount, depending on the operator’s affiliate programme.
The commission you contribute to when you play at a linked operator is deducted from the operator’s own marketing budget. It is not added to your account cost, it does not reduce your bonus, and it does not affect the RTP, payout speed, or terms you experience as a player.
Editorial independence from commercial arrangement
Editorial content on this site is compiled independently of commission economics. Rankings are set on our composite testing score, not on which operator pays the highest commission. We do not accept payment from operators to publish content presented as editorial. We do not adjust review scores in exchange for higher payouts. We do not remove negative findings from a review because an operator is a commercial partner.
Every operator on our shortlist has a commercial affiliate relationship with the site. Operators appear on the shortlist because they passed the editorial testing methodology, and the affiliate relationship follows as a mechanism to fund the site’s operating costs. Operators that fail the testing methodology are not shortlisted regardless of how favourable an affiliate deal is offered.
Regulatory context
UK advertising to consumers, including affiliate publications, is regulated by the Advertising Standards Authority under the CAP Code. The CAP Code sets standards for how gambling can be marketed to UK audiences. Editorial content on independent review sites falls on the editorial side of the code rather than on the direct-advertising side, subject to the content being factually accurate and clearly editorial rather than paid promotional material.
What this means for you as a reader
You can read editorial content on this site knowing that commission economics do not distort the underlying testing findings. If a review is critical of an operator, that criticism is what the testing surfaced. If a review is positive, that positive rating is what the testing surfaced. The affiliate relationship pays for the testing and the editorial work; it does not shape the conclusions.
If you prefer to visit any operator without going through an affiliate link, you can search for the operator directly and reach the same site through a non-tracked route. No functional difference in your play experience follows from either route.
